These 4 Small Business Trends are Defining 2017

Now that we’re three-quarters of the way through 2017, small business owners looking for ways to take their businesses to new heights in Q4 should take note of these 4 trends and consider incorporating them into their business. 1. Customer relationship management innovation (CRM) – Small businesses are quickly gaining  access to tools that put artificial intelligence and… [Read More]

Marketing with Print is Greener Than You Think

When companies start making changes towards a more Eco-friendly business environment, paper is often one of the first things to go. When you think about printing on paper products, your mind might conjure up images of a devastated, clear cut forest. But the print industry is much greener than you think—and it is helping to… [Read More]

Procter & Gamble Cuts $100 Million in ‘Largely Ineffective’ Digital Ads

Procter & Gamble Cuts $100 Million in ‘Largely Ineffective’ Digital Ads  More and more businesses, who had been focusing their budgets on digital advertising, are deciding to cut major spending on digital ads after learning that those ads have been, ‘largely ineffective’. In fact, on July 27, 2017, The Wall Street Journal published and article… [Read More]

8 Direct Mail Marketing Stats That May Surprise You

People aren’t opening emails, but still sort through their mail Take a look at your email inbox right now. How many messages are waiting for you? Some people are able to keep their inbox at zero, but most of us have hundreds of unopened emails, and more on the way. Given this perspective, it’s not… [Read More]

3 Direct Marketing Trends to Keep an Eye Out for in 2017

Keep an Eye Out for These 3 Direct Marketing Trends in 2017: Omni-channel Marketing At its core, omni-channel is defined as a multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, or by telephone, or in a bricks and mortar store and… [Read More]

5 Myths You Should Know Before Marketing to Millennials

If you think you know all there is to know about Millennials, think again! Recent studies have shown that some of the most popular beliefs about Millennials and what is important to them is totally false. In her recent article, “5 Myths About Millennials Busted,” Catherine Hayden shares why some of the most common thoughts… [Read More]

What the ‘Value of One’ Means to Your Business

As business owners, we are always looking for new and proven ways to bring in new customers. Yet, we don’t always take time to understand just how valuable each individual customer is to the long-term health of our business. Understanding the ‘Value-of-One’ (Customer), will show you how important it is to invest in getting and… [Read More]

Direct Mail Return on Investment Exceeds 18%

If you’re looking for a way to make your message stand out, we need to talk about direct mail. This form of advertising can generate huge returns. An article posted on smallbiztrends.com describes exactly how effective direct mail can be, especially for small businesses. One key strength of direct mail is consumer receptiveness to the format…. [Read More]

New Myths About ‘Millennials’ You Should Know

USPS has released a new article, “Millennials and Mail: 5 Myths and the Truth Behind Them” which includes several new facts about how millennials respond to print advertising. Myth 1: Print marketing is dead with millennials. False! Research shows that these digitally engaged consumers are suffering from digital fatigue and prefer personal mail instead.  In fact, 95%… [Read More]